What's a Generic Product?

They’re often made by big-name brands, but without the actual branding. (By Tiffany Maleshefski)

The Syrah Boom That Wasn't

Why do people think this wine sucks? And does it? (By Jordan Mackay)

Elvis Cups and Sopranos Soda

This week’s mission: the King’s favorite treat and pop with a bang. (By James Norton)

What's the Difference Between Fertilized and Unfertilized Eggs?

Hint: -a-doodle-do. (By Michele Foley)

Chicken in a Burger Suit

This week’s mission: preseasoned, grillable chicken patties and fancified crackers. (By James Norton)

Masters of the Bean

Today’s coffee connoisseurs want to be on a first-name basis with their roaster. They want to know not only which country the beans came from but which region, or even which “estate.” They obsess over freshness and brew time and... (By Brendan Vaughan)

What Does Beige Taste Like?

The week’s mission: bad chocolate candies, and an iced tea contraption. (By James Norton)

Mysteries of Tempeh Revealed

This week’s mission: a seasoned meat substitute, and fancified potato buds. (By James Norton)

Dour Cookies for a Desert Island

This week’s mission: healthy whole-grain cookies, and fancy juice blends. (By James Norton)

A New Healthy Chip Concept

This week’s mission: Wish-Bone dressing with chunks, and healthier “popped” potato chips. (By James Norton)

Indiana Jones Treats

This week’s mission: Indiana Jones treats and lemony mayonnaise. (By James Norton)

Microwave Pasta Sauce Face-Off

This week’s mission: Ragú and Bertolli bagged pasta sauces go head to head. (By James Norton)

Diet Craft Beer for the Oxymoron

This week’s mission: low-cal craft beer and baked beans for barbecue. (By James Norton)

Green Your Hangover

This week’s mission: An ecofriendly vodka gift pack and some meatless taco and burger mixes. (By James Norton)

Elf Ladies Like Mint Candy

This week’s mission: a mintier old-school candy bar, and a candy bar that’s actually an energy bar. (By James Norton)